A New Life in Seattle

A New Life in Seattle
August, 2018

Sunday, November 11, 2012

But Reb Baby, What is an Anytime Yule?

Strategy must never lag in an attempt to become a brand name.  So I reviewed my branding progress...

At this point, I have four books that fall evenly into two camps: Reb's Rebel Yell Crime Tales for Bad Boys and Girls comprises SOUTHERN SCOTCH and THE ALCATRAZ CORRECTION, both starring Boss MacTavin, the very soul of Southern Scotch. The second camp I labeled Reb's Rebel Yell Yuletide Chillers, containing NOBILITY and THE VANISHING MAGIC OF SNOW.

The first camp seems effectively covered, the camp tag suggesting that these are both thrillers and wild rides.  Definitely not for those who prefer cozies...but tailor-made for those who like bloody good, good bloody fun.  And I regularly reinforce the Southern Scotch connection on this blog, Twitter, Facebook and my website.

The second camp tag, though, I've started to think may be selling these Yules short.  When I set out, years ago, to revolutionize the Xmas book industry, I envisioned a series of short, suspenseful tales that could be read any time of the year.  Not tales that just happened to be set (Die Hard, for example, or Reindeer Games), at Christmas.  Not sentimental schlock that could only be read in December.  No, I saw something new and different and exciting:  little thrillers fusing Christmas with other holidays...while remaining top-notch reads any old day of the year.

NOBILITY commemorates Christmas and July 4th in the story of a Man Without a Country who takes on a gang of pickpockets on board the Amtrak Crescent.  http://www.amazon.com/dp/B008VAGH7Q

THE VANISHING MAGIC OF SNOW celebrates both Christmas and Thanksgiving in the tale of a man who uses magic to transcend the recession that's ruined him.  http://www.amazon.com/dp/B007VCCI0K

The third book in the series will fuse Christmas and April Fool's...

The camp tag, I decided, had to reinforce my binary approach.  And so I've decided to change it on Amazon to "Reb's Rebel Yell Anytime Yuletide Chillers".

Fingers crossed.  We grow as we go or we perish.


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