The Web experiment here continues with the upgrading of my website from free to Pro status. By doing this, I've graduated from a company sponsored subdomain to my own domain: http://www.southernscotch.com/
I've also gotten rid of the Webstarts banner at the bottom of each page and have expanded my page capacity, etc.
Webstarts fed my site info to the search engines, resulting in a near-instant appearance of Reb, instead of Rob, MacRath listings: about 2 pages' worth already. For an additional fee, later on this year, I'll acquire monthly feeds, guaranteed to drive 'massive traffic' to the site.
I'll post further updates when I'm better able to gauge the new results. Next step will be to add a page that changes monthly, bringing visitors back (fingers crossed).