The advice stung for a moment or two--not because I can't take criticism but because I generally favor understatement in my writing. Moreover, I admire ads that get the job done quietly. And economically.
I work hard not to strain for the high notes. And yet...There may be something about the speed involved in Tweeting. Or the need to stand out in the dizzying rush of the daily Tweet stream. I don't know. I do know that my friend was right: the louder the rest scream for attention, the more effective it will be to send fewer, more commanding Tweets.
I'd drifted from the path I set when I set up my old website:
At this stage I need an eyecatching billboard on the information speedway: one that says, in effect, Eat at Reb's...outlines the menu and prices...and, vitally important, suggests the sizzle that goes with the steaks.
That was good advice then and it's good advice now. Especially with the website down, I need to bring the spirit of Eat at Reb's to my Tweets and my posts. Take this blog, for instance. There's nothing fancy about its format. I don't have bells and whistles. Hell, I haven't learned yet how to set up archives for readers, arranging the posts into themes. But we take pride in what we serve here at good ole Reb's. We smile when we serve it and hope to leave you smiling too.
In the future I'll also be guided by a great cartoon from Playboy, many years ago. The illustration shows 5 pizza joints on a single block:
Best Pizza in New York City
Best Pizza in New York State
Best Pizza in the USA
Best Pizza in the World
Best Pizza on the Block
I'm sure you'll have no trouble guessing which of the 5 had the line at its door.
So, come on in and eat at Reb's. If the posts here whet your appetite, our new headwaiter Litotes will serve you a rich but nonfatenning dessert: Today's specials are: