Not that long ago, in another galaxy, the ebook Gold Rush days arrived in the form of free events. Tens, even hundreds of thousands, of books were downloaded for free--leading to actual sales that amounted to way more than pocket change.
Now? For many of us Amazon's new Countdown Events are looking better and better. The sliding price scale is intended to generate some heat and gentle pressure to buy. Here is the scale for Charlotte Kills, the third Boss MacTavin action mystery:
8/11: $.99 at 6 a.m. PST
8/13: $1.99 at 8 a.m. PST
8/15: $2.99 at 3 p.m. PST
8/18: $3.99, the book's list price
You're invited to check out the book's first round of reviews--and decide if you'd like to save $3.00 between 8/11-8/13.
The new name of the game, I believe, is: cachet. Writers who've journeyed the long road to mastery need to work harder and smarter to make that magical word all their own. It won't come from a regular price point of $.99 or $1.99...or covers that scream 'Hi, I'm easy and cheap!' It won't come from no reviews or only one or two. And it won't come from slop that's scribbled in a week or two. But while we fight for our cachet, while our covers get better and better, while we slowly raise our pricing...
Let's also give readers two chances:
1) The chance to savor our cachet at terrific savings and...
2) The chance to save more dough the faster they buy.
Charlotte Kills awaits you...at pricing even my tight-fisted Boss would adore.
Here's the link. I'll see you Monday!