Southern Scotch

Southern Scotch

Saturday, April 28, 2018

My Date with a Bad Redhead

While the year is still young--the year I'd called My Year--it was time for a date with a redhead.

I'd accomplished a lot in 2018
--I'd moved, finally, to a very good address.
--I'd published the lead title in my new mystery series and started work on the sequel.
--I'd succeeded with my plan to garner more revies.
--I'd just won a much better job.
--I'd added the star of my little home: an Iron Gym pull-up bar with arm straps for vertical leg lifts. And in only a couple of weeks I've seen remarkable progress in both my core and abs.

BUT...

I still hadn't achieved visibility on Amazon and my sales reflected that. Luckily, a Facebook post by Claude Bouchard alerted me to a hot little book written by a bad redhead.





I felt skeptical...until I clicked the Look Inside button. This slender book gets right down to business, beginning in week one with Twitter. Day One alone taught me:
--To stop thinking of Twitter as a primarily a sales tool but more as a channel for networking and visibility, for connecting with readers.
--How to best use new option of a lengthened display name (up to 50 characters), including a hashtag.
--How to jazz up and verb my bio in  150 characters, including a link to my new book, The Big Bopper.
--How to use the Location section as space to add more copy.

                                           Image result for twitter images


My main takeaways from this first chapter: the absolute imperative of a You, not Me, approach, plus simplicity and speed from the heart of the center of Now.  Example: instead of a bio beginning with my start as Kelley Wilde in horror, the names of my trad publishers, my change of direction from horror to noir, my location, this:

Display name: Reb MacRath, #Award-winning Author
In lieu of a bio: I write short thrillers committed to the art of thinking small. At 5'4", my new hero does just that in his own unforgettable way. https://tinyurl.com/y8hf94om
In lieu of location: Of note: My first book, The Suiting, won a Stoker Award and has been called one of the world's 100 most influential horror novels.

I plan to tackle this 30-day challenge one trick, not one chapter, a day.

Here's a link to the Kindle edition, which you'll want to buy instead of the print.
https://tinyurl.com/ycocm4z7

The hard copy comes with a problem, I learned: the scores of useful hyperlinks embedded in the ebook are 'dead' in the printed text. You may not mind retyping, but often instead of a link that's spelled out you'll see Click here, nothing else.

Other than that, it's a terrific little book. And I can hardly wait till I graduate to week 2, in which we get to Facebook.




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