Business Cards: Make the Back the Livin' End

You haven't closed any sales with the eye-catching front of your two-sided card. You've compelled your card recipients to have a look at the back. And that's where the real magic can start to occur.

Now, that's not a card but it gives sound advice. No business card, even the greatest, will in itself close any sale. That can only be done by you writing, your art or your service. But how do you persuade folks to try you? By planting strong thoughts about wanting to have a relationship with you and that special thing you do.

And you've got 3.5 x 2 inches to do that. Has your jaw dropped yet? It should have, for the challenge is formidable. And the reverse sides of many cards prove it by looking too cluttered.

The absolute essentials are:

1) Your real mojo manifested in only 4 or 5 words. Put this at the top or the middle or the bottom, depending your taste. As for me, I say the top. And this is one of the most difficult things you'll ever do in your life: nailing what's different about you or your work, what should take our breath away, in just handful. It can be done--and must be done--neatly placed on a 3.5 x 2 inch card.
    Examples:
    Award-Winning Author
    Graduate of (Famous Writing School)
2) A small photo taken by a pro
3) Name
4) Email address 
5) Professional links: Facebook/blog/Amazon Author Page

You may wish to add your address and/or phone number, depending on your business. In general, though, I'd avoid offering that till contact's been first made through email.

Remember: you aren't closing anything with your business card. You're planting seeds of wonder. And you want folks to wonder increasingly how cool it would be to enter a relationship with you: reading your books or using your service for many years to come.

Don't place the order for your cards until your mojo's smoking.



Take the test today. Don't wait: how, in 4 or 5 words, can you stand apart from the pack?