A New Life in Seattle

A New Life in Seattle
August, 2018

Sunday, September 18, 2016

Business Cards 2: The Front Side Only Sort

Only one side of a card is required if people actually want it. And they may want it for various reasons.

Your name and/or your position

All three of these are fine. I warm most to the attitude of the first and the simple gravitas of the third. But the cards provide the contact information that the recipients crave. We don't need to know the names of Arnold's movies. Of the three examples, more is only more with the cheeky attitude displayed in the first. That comes across as something like the soul of Facebook. And if Obama's card looks too cluttered, remember this: he was trying to convey complete accessibility.

Your service

Look closely and you'll see the perforated line down the center. Contact info on both halves. A tearable divorce lawyer card is more than simply clever. It tells us how this lawyer works. The steadfast, conventional lettering conveys professionalism and reliability. And the ingenious tear design tell us this lawyer knows how to think outside the box as well. 

Your experience

Your other major selling point may be the breadth of your experience:
--Twenty years' experience
--99% acquittal rate
--Formatter/editor of 700 books
--First agent of Lady Gaga

Whether you show at a courtroom or an accident site or a literary convention, your card will open many doors if you're a proven pro.


But what about the rest of us?

Sad to say, when we're just starting out next to no one really needs us. Or at least they don't know that they do yet. Our names are unknown. We lack movie star mugs. Half the seats in our new indie business are empty at all times. Or we find ourselves desperately struggling to stand out in a wilderness of signs.

If your card tries too hard or it's cluttered...you're toast.
If it fails to at least suggest a compelling Reason Why...you're toast.
If it lacks pizzazz and personality...you're toast.
If it fails to give contact info...you're similarly toast.

No need to despair, though. A two-sided card can help you reach the high plateau where only a one-sided card is required.

Consider this yoga studio card, whose contact info's on the back:

Till next week.

This is my report.

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