"The four greatest words a man can learn are those he shouldn't have to speak. Everything about a man should say these words instead: from his tone to his eyes to his posture. If he's really, really good, he can do it on the page. And what are those four little, beautiful words? 'I'm lookin' at you. ' No woman or reader or target for an ad can resist anyone who has mastered those words."
--Casey W., West Coast guru who made his fortune and retired when most men are barely beginning
Prowl through any bookstore and heed your own responses to books you pick up and put down. You're bound to see that those you buy are those that leave you wet from feeling the author is lookin' at you: s/he knows what you want and delivers the goods in the most caring and confident way. It's all about you and fulfilling your needs.
Those you don't buy are the Me-Me's: vanity productions or mental masturbations. Pass.
Practice intensely: I'm lookin' at you.